Integrating multi-communication research and the business English class

The study reported in Gimenez's (2014) article investigated multi-communication (MC) practices at four multinationals based London, UK. Following previous studies, the defined MC as “the act of holding multiple conversations same time” (Gimenez, 2014: 2), expanding coverage term ‘conversation’ to include not only face-to-face but also electronically mediated communication (e.g., talk over telephone, email, instant messaging [IM]). expanded on research by examining underpinning role digital media workplace interactions, and revealed a set interactional skills, such ‘thematic threading’, ‘presence allocation’, ‘media packaging’ ‘audience profiling’, needed communicate effectively contemporary workplace. It preference for efficiency rather than effectiveness, highlighting that “has become more relevant feature business today's highly technicalised workplaces” (p. 3). Based its findings, suggested applications English (BE) class, featuring number technology-enhanced tasks aim helping students feel prepared demands